Paperfoam® x Toly

At the heart of our identity is dedication to pioneering sustainable packaging materials. Through the injection-molded process, we transform a 100% biobased starch mixture into robust, scratch-resistant packaging that serves as a sustainable alternative to traditional plastics. This eco-centric ethos seamlessly resonates with Toly’s vision for sustainability. Most notably, the partnership centers around creating products that boast recyclability within paper streams and full compostability via standard home and industrial methods. This unified commitment to environmental stewardship has paved the way for the launch of groundbreaking products that challenge conventional beauty packaging norms.

With applications spanning makeup palettes, jars, and refill systems, PaperFoam® boasts an impressive portfolio that aligns with Toly’s aspirations. A prime testament to the partnership’s triumph is the Half Magic cosmetic palette, acclaimed as the Plastic-Free Innovation of the Year at the Dieline Awards 2023. This cosmetic palette, hewn from potato starch and cellulose, stands as a watershed moment in plastic-free beauty packaging. Notably, Half Magic stands tall as the inaugural beauty brand to embrace PaperFoam® as its primary packaging medium, a milestone achievement that underscores the boundless potential inherent in this collaboration.